Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston.
RAPP UK’s executive creative director, Ben Golik, explained that Manchester is a great basis for telling stories: “So much has started in Manchester – it’s the city that birthed Pankhurst, taught Turing and gave us the Gallaghers”, he claimed.
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Source: The Drum
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