By Shawn Lim

The increasing rise of games as a service (GaaS) in eSports over the last couple of years, where game developers offer players pay-gated and on-demand content in games through microtransactions, has seen brands wondering how they can tap into this trend.

This is because GaaS holds a lot of promise in terms of accessibility even in its infancy and brands that experiment with it may reap early rewards when working with gaming platforms or forming a partnership with network operators like Globe Telecom and Singtel.

“As developers expand across multiple platforms it creates an opportunity for brands to Read full story ›

Source: The Drum