Consumer goods giant Reckitt Benckiser (RB) has appointed graphic design agencies Anthem and SGS International to its global roster to work on the company’s top power brands.
The agencies will lead the graphic development and execution for brands including Durex, Nurofen and Vanish. Brand Union, Lothar Boehm Associates, DCA and VanBerlo will continue to work as strategic design partners.
Commenting on the appointments RB global marketing excellence director Keith Edwards said: “Creativity is at the heart of our growth strategy and we are delighted that Anthem and SGS International are joining our roster of highly creative agencies”.
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Source: The Drum
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