The advert, starring Carol Smiley, showed the presenter in discussion with Dr Lisa Ackerley, who was described as an expert in household hygiene. It demonstarted the amount of dirt that would build up in a dishwasher if the cleaning product was not used, and claimed that the machine would be less effective at cleaning a load.
One viewer felt the complaints were exaggerated and misleading.
RB said the dishwasher cleaner was a two-part product with a unique dual-action formula which, when used regularly, removed grease and limescale build-up from the vital parts of the dishwasher. They said they had provided Read full story ›
Source: The Drum
Industry News