By Doug Zanger

Sometimes, the best ideas start as a joke. As Philadelphia-based independent agency Red Tettemer O’Connell and Partners (RTO+P) discussed the Democratic National Convention, kicking off in the city today, the idea of “painting the town blue” came up. From there, someone in the agency suggested changing the name of the agency from “Red” to “Blue” for the week.

Steve Red, one of the RTO+P founders and namesakes of the agency would never go for that, right?

Wrong.

Red was 100% up for going “blue” to celebrate the week to the point that the agency changed their name to Blue Tettemer O’Connell and Read full story ›

Source: The Drum