Forget YouTubers, brands will soon be able to count on Redditors to post sponsored content on their behalf.
The self-titled ‘front page of the internet’ revealed via a comment on the site that advertisers will soon be able to sponsor posts submitted by users, as long as the individual behind the update gives their consent.
Reddit administrator Starfishjenga announced the news yesterday (26 July) saying: “In conversations with many advertisers, we often hear that Redditors have already rallied around brands and products they genuinely like, and advertisers want to know how they can be part of that. But at Read full story ›
Source: The Drum
Industry News