Reebok has kicked off the ‘Become More Human’ fully-integrated marketing campaign aimed at saluting a “new breed of athlete” using fitness to transform their immediate community.
The sports apparel giant released the “Freak Show” ad to acknowledge that tough fitness as a lifestyle is not always understood. The video showcased the intense lengths many individuals go to.
The 60-second spot was directed by AG Rojas in partnership with Venables Bell & Partners and can be viewed on the ‘Be More Human Experience‘ hub, accessible with desktop, tablet and mobile device.
Matt O’Toole, Reebok brand president, said: “Reebok believes that by Read full story ›
Source: The Drum
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