By Alexis Ng

We all know a good ad when we see one, but when creating a new ad from scratch, it can be more difficult to identify the essential elements that make an ad engaging and successful in generating consumer interest and sales.

At ReFuel4, we work with a global pool of 10,000 designers to provide our clients with a high volume of fresh creative on demand, assessed and ranked by our unique AI platform, ensuring campaigns overcome ‘ad fatigue’ and are continuously optimised.

Here is a cheat sheet listing some of the best practices we follow to ensure the production of effective creative Read full story ›

Source: The Drum