Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

RIP Uber (but not for the reasons you think)

on Nov 28, 2017 | 0 comments

By Brad Berens

Uber is doomed, but it’s not for the reasons you think.

It looks like the company will fail because of a never-ending series of PR disasters, lapses in judgment and downright malicious behavior.

For example, last week’s news that Uber had concealed a data breach — hackers stole 57 million riders’ and drivers’ names, email addresses and telephone numbers, and Uber paid a $100,000 ransom but didn’t tell anybody — is just the latest slap in the face for the troubled ride-hailing company.

Even months after the board forced out bad boy co-founder CEO Travis Kalanick the Read full story ›

Source: The Drum