Channel 4, ITV and Sky are set to put their rivalries aside and collaborate on a number of projects, including a two-day festival for media planners and marketers, that looks to safeguard the future of commercial TV.
The event, called The Big TV Festival, is a “unprecedented” collaboration between the three broadcasters and Thinkbox, the marketing body for commercial TV. The two-day festival will take place in February 2018 on a set created in the Blackwood Forest, Hampshire.
Media agencies and advertisers are being invited to nominate members of their teams to attend the event, Read full story ›
Source: The Drum
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