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Rocket Fuel responds to Mercedes campaign comments by FT: “Bots are a real problem, but less so than sensational headlines”

on May 28, 2014 | 0 comments

By Ishbel Macleod

Rocket Fuel has denied that more bots than humans saw its Mercedes Benz ad campaign, as the Financial Time reported, stating that only six per cent of the served ads were identified as questionable.

In response to a comment on the story, Rocket Fuel told The Drum: “Bots are a real problem, but less so than sensational headlines on top of non-news.

“The headline suggests an apocalypse of digital advertising. Between Rocket Fuel’s bot-screening technology and our accredited partners’ (in this case, Integral Ad Science) real-time screening, Rocket Fuel found quality ad inventory to serve in place of the Read full story ›

Source: The Drum