Motor bike brand Royal Enfield has created an ad campaign aimed at those with an adventurous spot to celebrate the release of the Himalayan bike, it’s first adventure tourer.
The campaign, created by Wieden+Kennedy Delhi, centers on a film which tells the story of adventurers in the landscape that inspired the bike – the Himalayas. According to Royal Enfield, the brand’s bikes have been used to tour the area for over 60 years.
In a post on the brand’s website, CEO of Royal Enfield Siddhartha Lal, said: “The idea of the Royal Enfield Himalayan has been 60 years in Read full story ›
Source: The Drum
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