By Ishbel Macleod

Royal Mail MarketReach suggests that consumers want brands to use both mail and email to communicate with them in a new campaign, produced by Publicis Chemistry.

The campaign, which represents the first in a series of communications, aims to target new, lapsed and existing Royal Mail customers, who spend a minimum of £200k/year on media and will also reach influencers such as creative and media agencies, print, production and mailing houses and the marketing press.

Jonathan Harman, managing director for Royal Mail MarketReach, said: “Our research shows that mail has a vital role to play in the today’s digital world and Read full story ›

Source: The Drum