By Alison Millington

The channel’s biggest stakeholder in direct mail, Royal Mail, or as it describes it “marketing or advertising mail”, is seeking to accelerate that reappraisal by launching a major new campaign to trumpet what some might consider the domain of television, social and brand building. It is also part of the medium’s hard earned right to boast about its return on investment credentials and its role in integrated activity.

The campaign is two-pronged. The first, rolling out over the next two weeks, is a Publicis Chemistry-created business to business campaign featuring media Read full story ›

Source: Marketing Week