By Tony Connelly

The Royal National Institute of Blind People (RNIB) has chosen Maxus UK as its new lead media agency.

Maxus UK won the account without a pitch and is expected to begin working with the charity immediately.

The WPP-owned group will handle media planning and buying, and will work with the RNIB on data-led projects.

The charity’s head of marketing and communications, Deborah Auty, said it was looking for an agency that understood the RNIB’s vision and could also help “navigate the data” it has at its disposal.

“Maxus demonstrated this understanding from the outset, and has the technical and creative Read full story ›

Source: The Drum