Experiential marketing is increasingly growing in popularity as gen Z and millennial consumers expect more interaction and real-world connections from the brands they love.
These activations give brands the opportunity to interact with their audiences first hand and create long term emotional connections
At The Drum, we celebrate the best of the best in experiential marketing. The Drum Experience Awards is back for 2019 so we’re taking a look back at some of 2018’s stellar winners.
People Against Dirty and ECOVER: Rubbish Cafe
In 2018, the environmentally friendly cleaning brand, Ecover, opened up a pop-up store named The Rubbish Café. A Read full story ›
Source: The Drum