Rubicon Project is the first ad tech company to make its header bidding solution compliant with Google’s recently launched AMP project, it was announced this week (28 March).
Header bidding is a technology which those advocating its use claim it helps publishers decide how best to monetise their inventory in real-time. However, detractors of the technology claim that it can lead to an unsatisfactory experience as it can result in delayed load page times.
It can slow down load times while it decides how best to allocate the ad impression; at its core it works counter-intuitively to Google’s AMP project, which was Read full story ›
Source: The Drum
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