Last week Twitter ensured its top marketer would not fail the latter test by putting its CFO Anthony Noto in charge of marketing. This is not a case, however, of him swapping one high profile operating board level job for another. Rather, he is adding marketing to his growing list of responsibilities, which includes accounting and real estate as well as finance.
After taking a moment to marvel at Noto’s ability to multitask, this is an extraordinary decision for a company that is struggling to stand out in an increasingly competitive and crowded sector.
In a call with analysts, Noto explained Read full story ›
Source: Marketing Week
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