Russia’s largest independent airline Transaero has revealed a new brand identity together with design agency StartJG as it aims to become one of the world’s best airlines.
Working closely with StartJG the airline has refreshed and modernised its brand and identity to reflect positive changes being driven within the business.
As part of a process that ran from April to mid-summer of 2014, StartJG and Transaero established a roadmap for change that would enable the brand to become more valued by passengers and more valuable as a business.
The agency worked on defining a new proposition and brand promise: ‘To the Read full story ›
Source: The Drum
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