By Shawn Lim

Sir Martin Sorell‘s S4 Capital has confirmed the speculation that it is in discussion to acquire San Francisco-based advertising firm Mightyhive.

According to S4, the acquisition of Mightyhive is part of its plans of forming a new media business incorporating data, co, tent and technology.

“The potential transaction, if consummated, is in line with the company’s stated strategy of creating a new era, new media solution embracing data, content and technology in an always-on environment for global, multi-national, regional and local clients and for millennial-driven digital brands,” S4 said in a statement.

However, S4 said it is Read full story ›

Source: The Drum