By Sam Bradley

S4 Capital has announced a network-wide rebrand, repositioning its 24 companies – which previously each operated their own individual agency brands – into a single ‘unitary brand’ identity. The company will now be known as Media.Monks.

The rebrand follows optimistic predictions from S4 about commercial prospects for the remainder of 2021.

What has changed?

• S4 Capital’s rebrand will see the S4 name remain for financial purposes, and its stock exchange listing won’t change. But its first acquisition, MediaMonks (now Media.Monks), will take the lead as its primary customer-facing brand.

• Sir Martin Sorrell, executive chairman of S4 Capital, said: “The traditional, analogue holding Read full story ›

  Source: The Drum