By Open Mic

S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.

Through the integration, S4M will have access to Unacast’s rich data set, including audience data and footfall measurement, for their client’s omnichannel drive-to-store campaigns. The addition of this data will enhance the insights already available through S4M’s platform and help to further provide brands with a deeper understanding of consumers’ physical retail Read full story ›

Source: The Drum