Sainsbury’s is piloting one-hour grocery deliveries distributed by cyclist couriers across London, a return to its roots almost 130 years ago where it offered a similar service.
iOS app Chop Chop is available in Chelsea, Westminster, Fulham, Battersea, Southwark, Wandsworth and Wilmbledon.
For a flat fee of £4.99, a team of 40 London-based cyclists and grocery pickers are ready to answer the call with consumers able to order up to 20 items.
Attempting to hit back against Amazon Fresh, which coupled with Dash and Echo devices can provide convenient kitchen essentials for Prime members, was first to market on grocery deliveries.
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Source: The Drum