By John Glenday

Supermarket chain Sainsbury’s is to redouble its efforts in the burgeoning online sphere with a pledge to provide same-day deliveries for customers who order digitally.

The service will be trialled in three locations initially with plans to expand to 30 stores by Christmas and comes as a retort to an increasingly confident Amazon, which is already offering same-day deliveries in London under a partnership agreement with Morrisons.

Sainsbury’s has chosen Streatham Common, Richmond and Brookwood for the launch of its service which will guarantee delivery within six hours to any shopper who orders prior to 12:00. This represents a significant improvement on Read full story ›

Source: The Drum