By Thomas Hobbs

Although Sainsbury’s like-for-like sales fell 1.1% for its second quarter – the 16 weeks ending 26 September 2015 – this was ahead of analyst forecasts of a 1.3% decline and a 2.1% drop in the previous quarter.

Coupe said its full-year underlying profits will be £528m, “moderately ahead” of analyst expectations of £546m.

“Our customers are telling us that we are communicating our prices and promotions more clearly which, in combination with the price reductions we have made, has seen an increase in price satisfaction scores,” says Coupe.

“Whilst the market is clearly still challenging, with food deflation impacting many categories, we are Read full story ›

Source: Marketing Week