Samsung UK and Samsung mobile UK Facebook and YouTube accounts are set to be handled by Cheil UK, after the agency was appointed to handle social media.
Cheil UK has been tasked with shifting social communications from taking a product-led to a more brand-led approach.
Russell Taylor, vice president for corporate marketing at Samsung Electronics UK & Ireland, said: “Our products are how most people know Samsung, but we want them to be aware of how much more we have to offer. Social networks are a crucial channel for engaging with our customers, both current and potential, and sharing information Read full story ›
Source: The Drum
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