By Minda Smiley

CyberCook Taster, a hyper-real virtual reality cookery simulation, has launched exclusively on Samsung Gear VR.

Developed by digital media, entertainment and technology company Starship, the simulation allows aspiring cooks to interact with virtual ingredients in real-time, preparing and creating a menu of recipes from around the globe. It is available to try free from the Gear VR App store.

The company said brands and cookery suppliers can benefit from the new technology through creating a native advertising channel. Brands can place their products in the virtual kitchen, such as ingredients and appliances, for engagement.

Starship CEO Martin Kenwright said: “For brands, we’re offering Read full story ›

Source: The Drum