By John Glenday

Fresh from bamboozling audiences with high-brow washing machines, Samsung is falling back on more traditional Christmas fodder in the shape of a heart warming tale recounting the life of an apartment concierge whose only wish is to please.

Pulled out of the sack by Adam&EveDDB the charming minute-long film shows the culturally aware doorman dressing up the foyer solely to please its varied residents; including makeovers timed to coincide with Diwali, Hanukkah, Chinese New Year and Christmas.

Noah Bernard, European creative director at Samsung, said: “The spirit of generosity is something that unites us all, especially Read full story ›

Source: The Drum