By Shawn Lim

Samsung has brought Amobee onboard to help marketers in Australia bridge the gap between linear and digital television from execution to measurement.

“We are delighted to partner with Amobee. Through our Automatic Content Recognition (ACR) technology, we support Amobee with viewing insights across Samsung Smart TVs. Our platform helps advertisers with planning and reaching the right audiences, delivery of relevant engagements, and measurement across linear, streaming, and Samsung Ads,” said Alex Spurzem, general manager at Samsung Ads Australia.

Dillen Alahendra, senior director of platform and solutions at Amobee added: “We are heavily investing in solutions that will enable advertisers to better plan, Read full story ›

Source: The Drum