By Minda Smiley

Sarah Jessica Parker and Glossier founder Emily Weiss graced the stage of Advertising Week New York to share some insights around how they’ve used Instagram to build their respective businesses.

During the panel, Weiss discussed how Instagram has been integral to the growth of Glossier, the beauty brand she founded three years ago after starting her popular blog Into the Gloss. Glossier currently has nearly 800,000 followers on Instagram, 40% of which she said live outside of the US, despite the fact that the online brand only ships in the US and Canada. While the company has Read full story ›

Source: The Drum