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Scotland’s ad industry vital to economy, says shadow business secretary Daniel Johnson

on Oct 11, 2024 | 0 comments

By Richard Draycott

Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead Scotland 2024 conference in Glasgow that Scotland needs to prioritize its creative sector in its economic strategy.

In the opening keynote at the Advertising Association’s Lead Scotland 2024 conference in Glasgow, Scottish Labour MSP and shadow cabinet secretary for business, economy and fair work, Daniel Johnson, emphasized that Scotland’s creative industries are not just cultural assets; they are vital for economic development, with marketing and advertising playing a key role. He expressed concern that the creative sector has been underutilized for far too long, with Read full story ›

Source: The Drum