By Minda Smiley
Creativity in advertising has become more important than ever as brands try to stand out and make an impact in what has become an increasingly loud and cluttered world. Client demand for content mixed with the myriad of technologies that have changed how consumers interact with brands has led to a new era of creativity, which is why The Drum is kicking off its inaugural 50 under 30 in the US by celebrating women who work in creative roles.
For the past three years, The Drum has been honoring women in the UK and around the world through its <a target=_blank Read full story ›
Source: The Drum