By Callum Coard

Smart Shopping is Google’s automated campaign system for promoting products in search listings. It uses machine learning to show ads across Search, Display and remarketing campaigns to maximize conversion value and optimize performance on your behalf.

In principle this sounds great, but there are plenty of problems you might experience with Smart Shopping campaigns. In this article, we address seven of the most common issues advertisers run into.

1) You’re not getting enough impressions

Low impressions are a common performance issue with Smart Shopping campaigns and there are several reasons your ads may not show as often as they could. The first thing Read full story ›

Source: The Drum