By Amy Kean

One of my favourite ‘media world’ stories is from a colleague – let’s call him Simon.

“Simon” was asked by a client ten years ago to prepare a report on porn. The client worked for a mainstream brand, but there was method in their madness.

Whilst everyone was still getting their heads around ‘the web’, the porn industry was embracing and succeeding in an emerging and innovative mode of content delivery.

New and effective revenue streams, catering for niche communities and user generated content…in fact with any new technology – the rise of tablets, 3D printing, even AI and robotics – you can Read full story ›

Source: The Drum