The shift from web to mobile consumption on YouTube is turning the platform into a “hostile” place for filmmakers as viewers miss out on the intricate details of the content, according to YouTube star Thomas ‘TomSka’ Ridgewell.
Speaking at Advertising Week Europe alongside filmmaker and comedian Richard Ayoade, Ridgewell, who has almost 3.5 million subscribers on YouTube, voiced concerns that audiences are increasingly turning to their mobile phones to access YouTube content.
“YouTube is not just a TV channel it’s a whole medium,” he said. “There is every genre of entertainment on YouTube and the way it is evolving, it’s becoming a Read full story ›
Source: The Drum
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