What happens when you add a transactional layer to experiential marketing? Adriano Lombardi of Momentum Worldwide explores some of the best examples of experiential commerce – a new frontier for marketing.

As businesses evolve and consumers’ needs and behaviors shift due to new technologies, certain disciplines have started to merge. A prime example is retail media, a space in which adtech and commerce increasingly unite to boost retailer revenue, paving the way to a post-cookie future.

Leading brands like Coca-Cola are leveraging technologies like augmented reality, AI-driven personalization, and interactive digital displays to create consumer journeys that merge the convenience of Read full story ›

Source: The Drum