By Sonoo Singh

Are six-second ads a quickfire route to advertising success or a shortcut to nowhere? Six creatives have their say on the worth of the six-second format.

Laurence Thomson, chief creative officer, McCann London

Decades ago, in the heady days of the internet before your Facebooks and YouTubes, I came across an artist’s work. He placed a camera in hundreds of different locations at the same height and angle, set the timer for five seconds then pressed the shutter and ran away.

While I liked the result (not in a thumbs-up emoji way, just a plain old like), ask yourself: how far did he Read full story ›

Source: The Drum