By John McCarthy

The Drum speaks to the creatives behind the digital resurrections of Audrey Hepburn and Bruce Lee to learn whether dead icons can serve as a feasible replacement for wayward influencers and dull brand ambassadors.

Can our very essence be bottled and reproduced by a visual effects lab after we die? It is a notion entertainment houses and agencies are rallying behind in the hope the deceased personalities that helped form our cultural heritage will bring to the bank brand recognition and that neurological opiate, nostalgia.

While the Grim Reaper embarked on an apparent cull of beloved stars too long to list Read full story ›

Source: The Drum