In its half-year results, Domino’s e-commerce sales were up by 24.4% in the UK, while its app now accounts for the majority (52.4%) of its internet sales. The pizza brand credited its focus on e-commerce investment for the success.
CEO David Wild said the tech focus had made it easier for customers to place orders. Perhaps unsurprisingly that meant they ordered more often.
“Our success in the UK is a result of the investment we have made in market leading e-commerce initiatives. Our app has now been downloaded over 10 million times and our app sales have overtaken desktop sales for the Read full story ›
Source: Marketing Week
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