By Mark Penn

Political fundraisers are ‘the best marketers in the world,’ says Stagwell CEO Mark Penn. Here’s what brands can learn from their efforts.

When I ran campaigns, I used to lament that corporations would spend more on marketing a hamburger than marketing political ideas and efforts. Back then, campaigns were struggling shoestring enterprises. No longer.

Today, campaigns and issue groups spend billions of dollars (much of it ineffectively) on communicating to voters, and fundraising at large has become big business. Ironically, the rocket fuel for all this was not the much-maligned Supreme Court decision Citizens United that gave corporations political speech rights. Rather, Read full story ›

Source: The Drum