By Ruth O'Brien

The Queen’s passing proves that brands must tread carefully following national tragedy. Ruth O’Brien of agency Found recounts the day the news broke and how to navigate marketing during a period of mourning.

Last Thursday was a wild ride in agency land. When presenters across the BBC all suddenly changed into black clothing, we knew it was likely that operation London Bridge was in motion. In the office, discussion quickly turned to what our clients needed to do next, and which channels would be impacted. Naturally, for us, organic and paid social were the biggest focus.

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Source: The Drum