An enviable piece of advertising hangs about 370-odd yards from home plate at Yankee Stadium. Bright yellow and red, visibly popping with contrast against the Yankees’ navy right field wall, W.B. Mason’s classic, home-run territory sign stands out from the many brands paying a pretty penny to be seen in New York’s outfield.
But these days, even the best-placed signs aren’t nearly enough.
For decades, brands have negotiated sports and entertainment sponsorships and endorsement deals primarily through a marketing lens, often leaving communications out of the negotiation process. From Michael Jordan and Nike flipping the sneaker industry on its head to Read full story ›
Source: The Drum
Industry News