Aaron Sherinian, the chief marketing and communications officer for the United Nations, has warned brands that they can no longer stay silent on global social issues if they want to retain a consumer following borne out of brand love.
Sherinian, who has previously held posts at the Millennium Challenge Corporation and as a foreign service officer at the U.S. Department of State, told The Drum that younger consumers are now demanding that brands start taking action to address issues related to sustainability.
“Silence on social issues could be the kiss of death for brands, especially [if you look at] the Read full story ›
Source: The Drum
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