Singtel has gone down the emotional storytelling route for its Christmas ad, showing the story of Ah Ma’s Christmas and how it was nearly ruined by technology.
The ad starts in a now familiar family setup, in which everyone is very busy and constantly on their phones. It follows Ah Ma as she prepares for the festive season, with no one helping her get things ready. After finding last year’s present – a phone that her son hasn’t had the time to teach her to use – she starts recording videos, capturing a moment in which she laments for more quality Read full story ›
Source: The Drum
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