By Gordon Young

On the day of Donald Trump’s second inauguration, we spoke separately to two of the world’s most high-profile communications leaders, Sir Martin Sorrell and Richard Edelman, at Davos to explore the wider implications for business and marketers.

Trump’s mastery of modern media

Sir Martin Sorrell, founder of S4 Capital, highlighted President Trump’s revolutionary use of media as key to his against-the-odds re-election campaign. “Trump understood the changes that took place in media better than most,” Sorrell said.

“His team leveraged platforms like Joe Rogan’s podcast to hold long-form conversations that bypassed traditional media gatekeepers. In the last campaign, Kamala Harris relied on TikTok Read full story ›

Source: The Drum