Sir Martin Sorrell has expressed his concern over clients treating agencies as “banks or insurers” as he commented on the ongoing spate of media reviews.
Over the past few months, the likes of Coca-Cola, Unilever, L’Oreal and Johnson & Johnson have all put their massive media billings up for grabs, causing what Sorrell describes as an “enormous strain” on WPP – the incumbent on several accounts – as it effectively tries “to run two trains on time”.
“[Are the reviews] because of transparency, a rebate issue in a non-rebate market, because of a lack of trust, media fragmentation, or Read full story ›
Source: The Drum
Industry News