By Seb Joseph

WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content.

It’s why advertising needs a rebrand, he argued at the Guardian’s Changing Media Summit, before telling delegates “we’re not in the advertising business anymore”.

The statement alludes to the soul-searching undertaken by many advertisers, agencies and publishers now as their ads flounder in a sea of content online. Some like BBH co-founder Sir John Hegarty believe a reliance on data is partly to blame for the industry’s struggles and Read full story ›

Source: The Drum