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SK-II tackles the marriage pressures facing single Chinese women with documentary film

on Feb 18, 2019 | 0 comments

By Danielle Long

Skincare brand SK-II has continued its support of China’s young single women with a new film exploring marriage pressures.

The online documentary, called Meet Me Halfway, follows three young single Chinese women as they reach out to their parents after years of avoiding them over fears of marriage pressure.

The film explores the disconnect many young single Chinese women feel from their parents which have also resulted in many avoiding returning home for Chinese New Year.

The film follows the women as they attempt to open up to their parents about their lives and the impact of the marriage pressure they Read full story ›

Source: The Drum