Sky has launched a nationwide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q.
The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered.
Using location and audience mapping data the ad campaign mirrors Sky Q’s message of ‘Take it With You’ and will contextualise the creative according to the location, time of day and the route people are traveling.
Dan Dawson, chief creative technology officer at Grand Visual said: “Programmatic creative allows brands to harness the ‘Context Effect’ – data and creativity coming together to Read full story ›
Source: The Drum
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