There is rise in video click through rates (CTR) that indicate an ease with video for users and advertisers, marked by a 54% increase in desktop video viewing and a 37% increase in mobile views.
In a benchmark report by cloud platform Extreme Reach, the changes in click through rate (CTR) imply that mobile video viewing, in particular, is expected to rise with small video players seeing a jump in usage while in-banner video ads continue to decline and are down to 17%.
The reports speaks to a significant increase Read full story ›
Source: The Drum
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